This course has provided me with extensive knowledge and practical experience of public relations PR and marketing related subjects such as buyer behaviour, competitive environments, future and innovation, public opinion and persuasion, strategic PR, media for marketing and public relations, advertising, communications, culture and context, human resources management and so on. My passion for building and shaping brands has grown in the final year of my course when I produced a first class, place marketing and branding project. My marketing research and analysis skills have flourished, not only through my studies conducting corporate identity audits, branding programmes, SWOTs and PEST ELbut also through using monitoring and evaluation frameworks and qualitative and quantitative research methods for analysing many different sectors during my work experience. My recent work experience involves a variety of communications and marketing roles in the voluntary and community sector.
Marketing Analysis Executive Summary This paper provides an in depth analysis of Debenhams' Debenhams pest analysis analysis and financial standing.
The paper is a detailed marketing report presenting comparison of 6 organizations of the selected industry. The prime reason of this paper is to identify and analyze the marketing standings of six organizations including John Lewis, Marks and Spencers, House of Fraser, BHS and Harrods with that of Debenhams.
It presents a comprehensive insight into the Debenhams' PESTLE analysis as well as provides a thorough comparison of Debenhams' market position in comparison to various of the competitors.
As of Aug 28Co. John Lewis stands second in the lane.
Debenhams control the market at the third position, House of Fraser controls the total market at the fourth position followed by BHS in fifth and Harrods at the 6th position.
Debenhams market share has been constant, which indicates resilience and strength within the highly competitive industry Dekker,Pp. Debenhams consistency of market share over the past 5 years indicates that they are unique in trading which makes them outstanding from competition.
The company knows their market needs and their target segment and therefore they focus on improving customer loyalty that keeps the consistency within the market Mclaney and Atrill,Pp.
John Lewis and Marks and Spencer seem to be the biggest threat in terms of competition. Financial performance Debenhams turnover has been steady whilst its competitors experienced a constant growth in sales.
However Debenhams' steadiness in sales suggests strength in meeting the customer requirements consistently Guilding,Pp.
This made them resilient in the recent recession of This suggests that they are much stronger within the industry and therefore they may be a threat to Debenhams.
However, BHS and Harrods are way below in the run and are generating not even half of the revenue in comparison with Debenhams.SWOT Analysis of Sainsbury’s House of Fraser, Debenhams etc. Competitive rivalry. Sainsbury’s faces intense competition from fellow big four supermarkets like Tesco, Asda, and Morrisons that provide similar products such as food items, clothing, electronics, etc.
at a marginally similar cost which makes product switching. Debenhams SWOT Analysis Profile. Additional Information.
What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments.
The future of bailed-out banks Lloyds Banking Group PLC (LON:LLOY) and Royal Bank of Scotland Group plc (LON:RBS) is probably the most debated issue on the. PEST ANALYSIS OF M&S POLITICAL FACTOR: In modern organization there was a lage affects of the global politics.
With this political factor it may impede the development of the better organization. ECOMONIC FACTOR: M&S these organizations are highly allocated with the economic factors.
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SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the .